Frequently Asked Questions
🍦 Gelato experience
How is gelato prepared in gelaterias?
GROM gelato is produced by selecting high quality ingredients and churned directly in the gelateria, to ensure freshness and creaminess.
Why does gelato melt faster?
We use thickeners of natural origin and do not add artificial stabilizers: this can make the gelato more delicate and melt it faster.
Why can there be a queue in the gelateria?
The gelato is processed manually before being served to ensure the right consistency: this takes a few extra minutes.
How many flavors are available?
Generally between 16 and 20 flavors, including great classics and seasonal proposals.
🍨 Taste and ingredients
Are the ingredients natural?
Yes, we use ingredients of natural origin, without flavourings or colourings.
Is it possible for taste to change over time?
Being made with natural ingredients, the taste may have slight variations between productions.
Is gelato made with “powders”?
No, we use natural ingredients that are mixed in our central laboratory before freezing in the gelateria.
Is GROM gelato industrial?
We follow a philosophy based on natural ingredients and careful processing. Even in the packaged we maintain high quality standards.
Where is Grom gelato made?
Production takes place in our central laboratory in Mappano (Turin). In gelateria, the gelato is churned fresh, while for the packaged gelato it is prepared and distributed in compliance with the cold chain.
Does GROM gelato contain GMOs?
No, all our gelato is GMO-free.
Is the milk used Italian?
Yes, we use milk from Italy.
🌱 Diets and allergies
Is gelato gluten-free?
Yes, GROM gelato is gluten-free and is verified by the Italian Celiac Association.
Are there vegan options?
Yes, fruit sorbets are suitable for a vegan diet because they are prepared with fruit, water and sugar.
Is it safe for those with allergies?
The complete list of ingredients and allergens can always be consulted on our website and in the Ingredient Book in gelateria. We remind you that we cannot guarantee the absence of cross-contamination, since in our factory in Mappano we work daily with recipes with milk, nuts and eggs.
Are the ingredients pasteurized?
Yes, milk, eggs and cream are pasteurized according to regulations (for this reason our gelato can be consumed safely even during pregnancy).
🧁 Products in gelateria
Are the cones gluten-free?
Yes, the cones are made from gluten-free flours.
Why is the cone crispier?
Our cone has a pleasantly crunchy texture and is vegan, prepared with only plant-based ingredients. Naturally gluten-free and without the addition of flavourings or colourings.
Do you also have baked goods?
Yes, some gelaterias offer croissants, provided by external partners.
Do baked goods contain gluten?
Yes, they are traditional products and therefore contain gluten.
In addition to gelato, what other products can I find in gelaterias?
In our gelaterias you can also find granitas, frappè, watershakes, affogati, Sicilian brioche and hot chocolate and some proposals for baked goods, such as croissants and breakfast desserts. Some products are made directly in the gelateria, others come from selected partners.
Are these products gluten-free?
Grom gelato, cones, Sicilian brioches and several other specialties (such as granitas and drinks) are gluten-free.
💰 Pricing
Why does gelato have a certain price?
The price reflects the quality of the ingredients and the care of the production process.
Why do prices change between gelaterias?
They depend on several factors, including location and store costs.
Is wipped cream included?
The cream is made from high-quality ingredients and has a separate cost.
📍 Stores & Opening Hours
How do I find a Grom gelateria?
You can consult the section Where to find us on the site to find the nearest one.
Why do some gelaterias close or change their opening hours?
Hours may vary depending on the season or operational needs.
🛍️ Services & Delivery
Do you offer home delivery?
Yes, through partners such as Deliveroo, Glovo and Just Eat.
Is the delivery service managed by GROM?
Delivery is handled by partners, who are responsible for shipping.
😊 Customer Experience
What happens if I'm not satisfied?
Customer feedback is very important – you can contact us on esperienza@grom.it to report your experience and help us improve.
How do I contact GROM?
You can write to us by email (esperienza@grom.it) or contact the Consumer Service on the toll-free number 800 125832 (Mon–Fri, 9:00–13:00).
🧾 General information
Is GROM gelato zero km?
No, we source ingredients from different regions to ensure the highest quality.
Is gelato kosher?
It is currently not kosher certified.
📦 Storage and use
How to store gelato at home?
In the freezer at about -18°C, avoiding sudden changes in temperature.
How long can I consume it?
We recommend consuming it within a few days of purchase, so that you can enjoy it at its maximum freshness.
🏪 Company and store network
Are your stores franchised?
In Italy, most of our stores are directly managed and not franchised. This allows us to guarantee constant control over the quality of the product and the experience offered.
🌍 Brands and properties
Is GROM part of Unilever?
Yes, GROM became part of the Unilever group in 2015 (from 2025 it became Magnum Gelato Company), while maintaining its identity and philosophy linked to high quality gelato.
Is GROM independent or part of other brands such as Magnum?
GROM is part of the gelato business unit of the Unilever group (from 2025 it will become Magnum Gelato Company), but operates while maintaining its own recipes, its own approach to ingredients and its own brand experience.